December 2007 Archives

Market segmentation is a key technique in targeting marketing messages - and maximizing ROI.

And, the use of Web analytics tools, such as Google Analytics, is making segmentation more specific and more valuable.

I've written a feature article that covers the use as Web analytics tools in combination with traditional market segmentation techniques. Take a look at Segmenting Your Market with Web Analytics.

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Comapping is online mind mapping software to manage and share information.