Many people think that marketing is marketing -- that there is one approach to marketing for whichever industry or sector you sell into.
They make the mistake of thinking that the consumer marketing done by large companies like P&G or Coke will work for entrepreneurial consumer companies.
Or, they think that the business-to-business marketing done by large companies like IBM or Johnson Controls will work for entrepreneurial B-to-B companies.
Not so. Successful entrepreneurial marketing, especially for a high-tech startup, is very different from what's done by large companies with well-recognized brands. In addition, the marketing metrics are different for high-tech startups.
I'll be speaking on marketing at Startup LA, a two-day conference on Friday, October 26th from 1pm-6:30pm and Saturday, October 27th from 9am- 4pm at UCLA Anderson School of Management. The conference is designed to help high-tech entrepreneurs with issues from business planning and raising startup capital, to marketing and operations.
An overview of the conference is on the SureToMeet local events calendar in both the Business and the Technology categories.